Tatyana Jenene Kemp

For Star War Reads 2024, I strategized a social media plan for Disney Books, including posting dates, copy, and title highlights. I used the SW Reads Activity to curate posts around upcoming and newly released Star Wars titles. I created tickets for the Social Media Designer to create designs using a vision I conceptualized including stacked books.

https://www.instagram.com/p/DA_j43IvTRF/?igsh=MXI3cWRtaHV6NDc0cw%3D%3D&img_index=1

https://www.instagram.com/reel/DBJ6ltmJ56v/?igsh=dmxzaWVrdzFxc2Fh

https://www.instagram.com/p/DBenCTytLXd/?igsh=eXBpYndsNjlrYXRs

https://www.instagram.com/reel

Wrote the social copy and created quote graphics for the August 2023 cover starring Usher.

Expanding on the Billboard and Samsung’s NXT 2.0 competition from 2022, VIBE teamed with Samsung to interview Flo Milli about the experience of being one if the mentors of the competition.

I lead all efforts on social on behalf of VIBE Magazine for the inaugural 'Voices of The Year' campaign sponsored by Chase Sapphire. I submitted copy for approval, watermarked all photos used on social and scheduled the posts accordingly.

As the VIBE Magazine lead on this branded content with the spirits brand Remy Martin, I spearheaded introducing and interviewing one of the Billboard Hip-Hop/R&B Power Players honorees, SAINtJHN. I created the copy for the reels and other video assets and created the interview idea and questions for the talent. I worked with the video editor to make sure the edits aligned with VIBE, Billboard, and Remy Martin's vision and needs. I submitted the potential copy to Remy Martin for feedback and approval.

Other post: https://www.instagram.com/reel/Clml-f2vdSP/?igsh=MXQycTcxMWg2MDRmbg%3D%3D

Recognizing the increasing significance of TikTok in social media, I spearheaded an effort to increase Fuse's posting on the rising app in late 2019. By June 2020, we hit our stride when our first viral TikTok emerged, featuring Saweetie's episode from our YouTube series 'Lie Detector.' Although the episode had initially debuted in October 2018, we decided to repurpose it as we couldn't film new content due to the nationwide lockdown. Before this post, the episode had amassed 750,000 views. However, with TikTok going viral, we witnessed a remarkable surge, with views hitting over 1M.

Through strategic experimentation, we explored various formats, capitalizing on the engagement potential of TikTok during the onset of the pandemic by involving our staff in the creation and starring in TikToks.

As part of the Future History 2020 relaunch, I assisted with nominating, researching and vetting honorees. I also created the cadence and schedule for social assets, assisted in copywriting, editing and scriptwriting.

https://www.instagram.com/p/B9XZi9tFUt2/
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https://www.instagram.com/p/B9mSZ5igbQP/
https://www.instagram.com/p/B9zvxTDhZ5R/
https://www.instagram.com/p/B95LsOBFYt9/

As part of the Future History 2020 relaunch, I assisted with researching and vetting honorees, created the cadence and schedule for social assets, assisted in copywriting, editing and scriptwriting. I researched the fashion brands that were highlighted as well.

https://www.instagram.com/p/B8guXkGjvLN/

https://www.instagram.com/p/B8MMhXFopH7/

https://www.instagram.com/p/B8UDhlKhnAb/

https://www.instagram.com/p/B8RfbbKniNM/

https://www.instagram.com/p/B8xDwyWoL-t/

https://www.instagram.com/p/B896DFzFzPM/

Based on the Verzuz battles, we would take the official matchups and create Tales of the Tape side by side match cards. In addition to that, we created a song vs. song asset to compliment the match card. The Teddy Riley vs. Babyface was the most shared and liked. It was reposted by The Shaderoom, Charlamagne Tha God and many more. The post garnered 5,000+ new followers for Fuse's Instagram account.
https://www.instagram.com/p/B-2EKV-lQPg/

https://www.instagram.com/p/CAQLwmdFXLx/

https://www.instagram.com/p/B_FhDejl3fU/

https://www.instagram.com/p/B_-Jn3rlLBE

A playoff of the Verzuz battles, I pitched and created the matchups and did the research for the fantasy battles which were based on the battles I wanted to see and based on the battle conversations happening on social.

https://www.instagram.com/p/B_VFJa7FeXe/